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            Concentration & Electives

            Overseas Electives

            During the first academic year, a choice of five overseas electives are offered to enhance student’s global perspectives. Each module includes lectures, company visits and workshops with leading professors. Click below to read about our recent overseas electives.

            Concentrations

            Students can opt for a general management focus or?specialise in up to two concentrations in?Finance, Marketing, Entrepreneurship or Digital Business by taking elective courses as required. Students who participate in international exchange and wish to take a concentration are advised to take full advantage of the courses offered by exchange partner schools which excel in Finance, Marketing, Entrepreneurship or Digital Business.

            To qualify for any of the concentration, students must complete 10 credits from that specific subject area.?

            Elective Courses

            Students are given the opportunity to specialise in their areas of interest. A tentative list of elective courses includes:

            Electives in Finance & Accounting:

            • Financial Statement Analysis
            • Advanced Corporate Finance
            • Investments
            • Private Equity and Venture Capital
            • Financing and M&A
            • Private Equity Investment Committee
            • Fund Management
            • East Asian Financial Institutions and Economic Growth
            • Impact Investing

            Electives in Marketing:

            • Marketing Research
            • Consumer Behaviour
            • Pricing Strategies in the Digital Era
            • Branding in the Age of Digital
            • Game Theory and Strategic Marketing
            • Digital Marketing
            • Marketing to Organizations
            • Go to Market Strategies
            • Winning with Big Data Marketing
            • Innovation Logic
            • Strategic Innovation under New Technology Paradigm
            • Marketing Strategy in Digital and Data-rich Environment

            Electives in Organisational Behaviour and Human Resources Management:?

            • Human Resource Management
            • Creativity and Design Thinking
            • Leadership and Acting-Unleashing your Leadership Potential through Acting Techniques
            • Leadership: Developing High Performing Teams and Organizations
            • Leadership in Action

            Electives in Strategy and Entrepreneurship:

            • Starting new ventures
            • International Entrepreneurship
            • Psychology of Entrepreneurship
            • Strategic Innovation Management
            • China's Rise, America's Decline: Business-Government Strategy in the New Era
            • Digital Strategy: How to Win and Lose Big in Digital Transformation and Disruption
            • Industry and Competitive Analysis
            • Problem Solving and Communication in Consulting
            • Consulting Skills for Manager
            • Gaining Competitive Advantage in Digital China
            • Rethinking Strategy in a Digital World
            • Negotiation
            • Crisis Management
            • Services Management?

            Electives in Economics/Decision Science:?

            • Health Care: Economics and Industry
            • Strategic Project Management
            • Pharmaceutical Industry in China
            • Innovation of Health Care Industry
            • Managerial Decision Making Across Boundaries
            • Blockchain Business Applications
            • Artificial Intelligence and Machine Learning
            • Information and Organization Competitiveness

            *The subjects above may not be offered every year. Adjustments are made based on students’ demand and faculty availability.

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