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            • CEIBS Alumni

              Join the largest, most influential b-school network in China: over 22,000 business leaders, and growing.

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            TheLINK

            Volume 3, 2017

            Cover Story

            A lot has happened since Alibaba’s Jack Ma coined the term New Retail in a letter to shareholders last October. He predicted then that e-commerce – which once evoked an image of forward looking vitality – would be passé, merely the traditional way of doing business, the norm.

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